USES AND GRATIFICATIONS
Why might my audiences like my short?
Blumler and Katz (1974)
1. Escape and Diversion from everyday life - The story is larger than life, presenting an imagination that takes over the characters reality, an extreme form of escapism, which parallels the audience's own personal needs.
2. Surveillance and Information - The audience watch the protagonist and gain information about him, they enjoy discovering the story and characters. The short film may also provide information on the world as it is.
3. Personal Relationships - The short film represents a starting point for discussion, where the audience and like minded people can discuss the film and forge relationships, an opportunity for personal interaction.
4. Personal Identification - The main character is a young adult male (the same as my core demographic) with a vivid imagination. He may be relatable in many ways for the audience, providing satisfaction for them, however he represents an extreme of a spectrum on which the audience is situated. Showing them how his reality has been obscured.