Monday, 29 April 2013

Open Questionnaire

                    Answer (please circle)
15      16      18       19      20      21
Male           Female
Do you like the magazine?
Yes              No             Not Sure
Would you buy it if it were on sale?
Yes              No             Not Sure
What was your favourite section
Front cover                        Contents
Feature Article 1             Feature Article 2
Did you feel that it effectively represented the Indie Rock Genre
Yes              No             Not Sure
Did you like the photos?
Yes              No             Not Sure
Did you like the colours?
Yes              No             Not Sure
Did you like the fonts?
Yes              No             Not Sure
Would you recommend this magazine to a friend?
Yes              No             Not Sure
Do you feel that it is appropriate for your age range
Yes              No             Not Sure
What part of the magazine did you feel was the most effective?
Which part of the magazine did you feel was the least effective?

Evaluation - Preperation - Questionnaires.

Questionnaires are a great way to profile my audience and understand who they are and what they want. Earlier in the year, I used questionnaires to get a sense of what my target audience wanted from my magazine and it was invaluable.

Questionnaires are easy to produce and its possible to distribute them in a high volume, since they're a list of questions on printed paper. They're cheap to do and I can tailor the questions to my needs, making sure I ask the questions I need to know the answer to.

Since the respondents are anonymous, apart from age and gender, I can expect to get real opinons from them, not influenced by having their name associate with their response. However, its not possible to tell that the audience is telling the truth and it's fairly easy to lose interest half way through a questionnaire.

As part of my evaluation, I plan to do two questionnaires. One closed and one open (much like I did for my research and planning) to get a rounded view of my audience's opinion.

The data from closed questionnaires are measurable. There are a set number of answers and i can calculate a percentage off of, which answer the responders pick. However, there is often little oppurtunity for the responders to expand upon their response.

With an open questionnaire, I can get real and 'unengineered' responses. However, these responses are difficult to measure and its impossible tocreate meaningful table of results.

Feature Article - Final

Contents - Final

Front Cover - Final

Evaluation 3 - (What kind of media institution might distribute your media product and why?)

Monday, 22 April 2013

Evaluation - (In what ways does your media product use, develop or challenge forms and conventions of real media products.)

1)      In what ways does your media product use, develop or challenge forms and conventions of real media products.

My magazine is a Indie Rock magazine aimed at males and females at the 16 - 21 age range. I chose this, because the survey had a 65% male turn out with a dominant 16 - 21 (75%) age range. When I had discovered my target audience, I then had to look at style models. I used NME, Q and MOJO, because they were are relevant to my particular target audience; I took inspiration for colour, layout and style from these. In order to create a successful magazine, I had to create a houstyle that audiences would know was Indie Rock, that's why it was essential to use these style models.

This is the primary part of my magazine, using and developing current/existing forms and conventions of real media products. This is evident in my analysis of style models and use of their features. I developed on these features by tweaking the preexisting conventions; an example of this is the background colour, which is similar to the MOJO style model, but I developed it, giving it a different tone and feeling, yet carrying that Indie vibe. The tags along the side, the title and the image are influenced by the style models as well, with changes such as size, shape and placement in order to develop conventions.

However, in order not to fall into the trap of emulating other magazines completely, I wanted to challenge conventions, to make bold decisions that set my magazine out against other competitors. This involved choosing new and innovative fonts to use throughout my magazine and creating different ways to present my magazine. The addition of colour to my contents page to make it more lively and to help it fit in with the house style is an example of this. Theproportions of the text and layout involved some challenge; I had to take iniative, since I had less images and more content than my style model. I had to change around the layout, differing from the template and I created something different but familiar at the same time.

Friday, 12 April 2013

Exam Revision

As I'm resitting the January exam to try and get a better grade, I decided to learn new information that will help me with the Film Industry question. Trance is a 2013 British drama thriller film director by Danny Boyle (Academy Award for Best Director - Slumdog Millionaire). It was filmed digitally under Film4 Productions and distributed by Fox Searchlight in the US and 20th Century Fox in the UK.

Iron Man 3 is an American action film and the next film in the Avengers Cinematic Universe. It is directed by Shane Black (Kiss Kiss Bang Bang) and stars British Ben Kingsley as the film primary antagonist. Filmed by Marvel Studios and distributed by its parent company Disney, Iron Man 3 is set for a large world wide release and heavy marketing. Through websites like youtube and itunes, Marvel have released popular trailers. Vertical Intergration is primarily used as Disney uses its theme parks and toy subsidiaries to promote the film. Marvel (owned by Disney) also published tie in comics to promote the film and Iron Man 3 advertisements appear on the front cover of every current run of comics. This is beneficial for Disney, because they can bring together the companies they own and apply convergence to their advertising campaign. The film is being released in 3D and Imax to try and pull in as much profit as possible. Disney's last Marvel earned a record breaking $1.5 billion at the box office and they are trying to achieve similar numbers.

The Great Gatsby is an American historical drama feature directed by the Baz Luhrmann (Romeo + Juliet) and was filmed both digitally and in 3D. Distributed by Warner Bros.

Les Miserables is a 2012 British Musical film produced by Working Title Films and distributed by Universal Pictures and directed by Tom Hooper (The King's Speech). The Film's first extended look was released on its Facebook page, showing the effect of social networking on the advertising of films.

Django Unchained was directed by Quentin Tarantino. He is an example of directors disliking the use of digital technology and pushing for the traditional use of 35mm film.

Star Trek Into Darkness. J J Abrams. Sequences filmed using Imax. Produced by bad robot. Distributed by Paramount. Marketing: Prologue shown before IMAX presentations of The Hobbit. Viral Marketing was used in the online trailers, with hidden links directing fans to a movie related website.

Tuesday, 2 April 2013


I've been busy the past couple of days and so I've been unable to make any progress with my contents page. I'm slightly dissatisfied with a section on my second double spread of the feature article, but all I need to do is tweak the composition of it and edit the font. Hopefully later today I can make progress on my contents! :)