Tuesday, 7 May 2013

Evaluation - Questionnaire (Closed) Preparation.


Age: _________                           Gender:_________

1) What did you think about the magazine? Explain why.

________________________________________________________________________________

2) Would you consider buying it if it were on sale? Explain why?

_________________________________________________________________________________

3) Which part did you prefer: Front Cover, Contents or the Feature article? Explain why.

__________________________________________________________________________________

4) What is your opinion on the layout?

__________________________________________________________________________________

5) What is your opinion on the pictures?

__________________________________________________________________________________

6) What is your opinion on the colour scheme?

__________________________________________________________________________________

7) What is your opinion on the fonts?

__________________________________________________________________________________

8) Would you recommend it to others? Explain why.

__________________________________________________________________________________

9) Do you feel it is age appropriate? Explain why.

__________________________________________________________________________________

10) Which parts do you feel are the MOST effective? Explain why.

______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

11) Which parts do you feel are the LEAST effective? Explain why.

______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

12) Any General comments/ improvements?

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Evaluation - Looking back at your preliminary task what do you feel you have learned in the progression from it. – Journey


Monday, 29 April 2013

Open Questionnaire


Questions
                    Answer (please circle)
Age
15      16      18       19      20      21
Gender
Male           Female
Do you like the magazine?
Yes              No             Not Sure
Would you buy it if it were on sale?
Yes              No             Not Sure
What was your favourite section
Front cover                        Contents
Feature Article 1             Feature Article 2
Did you feel that it effectively represented the Indie Rock Genre
Yes              No             Not Sure
Did you like the photos?
Yes              No             Not Sure
Did you like the colours?
Yes              No             Not Sure
Did you like the fonts?
Yes              No             Not Sure
Would you recommend this magazine to a friend?
Yes              No             Not Sure
Do you feel that it is appropriate for your age range
Yes              No             Not Sure
What part of the magazine did you feel was the most effective?
Colours
Fonts
Content
Pictures
Layout
Which part of the magazine did you feel was the least effective?
Colours
Fonts
Content
Pictures
Layout

Evaluation - Preperation - Questionnaires.

Questionnaires are a great way to profile my audience and understand who they are and what they want. Earlier in the year, I used questionnaires to get a sense of what my target audience wanted from my magazine and it was invaluable.

Questionnaires are easy to produce and its possible to distribute them in a high volume, since they're a list of questions on printed paper. They're cheap to do and I can tailor the questions to my needs, making sure I ask the questions I need to know the answer to.

Since the respondents are anonymous, apart from age and gender, I can expect to get real opinons from them, not influenced by having their name associate with their response. However, its not possible to tell that the audience is telling the truth and it's fairly easy to lose interest half way through a questionnaire.

As part of my evaluation, I plan to do two questionnaires. One closed and one open (much like I did for my research and planning) to get a rounded view of my audience's opinion.

Closed
The data from closed questionnaires are measurable. There are a set number of answers and i can calculate a percentage off of, which answer the responders pick. However, there is often little oppurtunity for the responders to expand upon their response.

Open
With an open questionnaire, I can get real and 'unengineered' responses. However, these responses are difficult to measure and its impossible tocreate meaningful table of results.

Feature Article - Final