Friday, 12 April 2013
Iron Man 3 is an American action film and the next film in the Avengers Cinematic Universe. It is directed by Shane Black (Kiss Kiss Bang Bang) and stars British Ben Kingsley as the film primary antagonist. Filmed by Marvel Studios and distributed by its parent company Disney, Iron Man 3 is set for a large world wide release and heavy marketing. Through websites like youtube and itunes, Marvel have released popular trailers. Vertical Intergration is primarily used as Disney uses its theme parks and toy subsidiaries to promote the film. Marvel (owned by Disney) also published tie in comics to promote the film and Iron Man 3 advertisements appear on the front cover of every current run of comics. This is beneficial for Disney, because they can bring together the companies they own and apply convergence to their advertising campaign. The film is being released in 3D and Imax to try and pull in as much profit as possible. Disney's last Marvel earned a record breaking $1.5 billion at the box office and they are trying to achieve similar numbers.
The Great Gatsby is an American historical drama feature directed by the Baz Luhrmann (Romeo + Juliet) and was filmed both digitally and in 3D. Distributed by Warner Bros.
Les Miserables is a 2012 British Musical film produced by Working Title Films and distributed by Universal Pictures and directed by Tom Hooper (The King's Speech). The Film's first extended look was released on its Facebook page, showing the effect of social networking on the advertising of films.
Django Unchained was directed by Quentin Tarantino. He is an example of directors disliking the use of digital technology and pushing for the traditional use of 35mm film.
Star Trek Into Darkness. J J Abrams. Sequences filmed using Imax. Produced by bad robot. Distributed by Paramount. Marketing: Prologue shown before IMAX presentations of The Hobbit. Viral Marketing was used in the online trailers, with hidden links directing fans to a movie related website.